Ticari İstihbarat ve Çağdaş İhracatın Stratejisi

M. Tayfun Gülle


The book mainly focuses on the divergences in the competitive environment resulting from the entrance of information and communications technologies into commercial life. Denoting that these divergences are rooted, above all, in the differences among countries in historical, social and geographic terms, the book claims that the increased use of trade information combined with these divergences will facilitate obtaining results in trade and that the synergy to emerge will pave the way for trade intelligence. The book also underlines that such trade intelligence, which is actually the natural commercial manner of Turkish entrepreneurs, could be accepted as the Turkish Style in international trade, with the rational management of the export process, and that this would ferment the national competition intelligence, as the strategy of contemporary exports.

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